Lockdown made us move more
CASE STUDY: UWLThe Challenge
UWL briefed us to increase their year-on-year open day sign ups from prospective undergraduates. But as the campaign developed, Covid hit. We had to rethink and adapt our plans.
The Strategy
A series of platform and audience tools and our relationships with media helped us build our strategy and develop a media plan that gave us the best route to engagement. At the same time, photo/video shoots at UWL schools gave us fresh content. Then Covid hit, and we had to amend all creative messaging and landing pages around new virtual events. We also made the messaging more supportive to reflect how the audience was feeling at that time.
The Results
Our agile and innovative approach led to more than a 20% increase in open day signups and drove down the cost per signup by 10%. This impact pulled through into applications with over 10% accepted applicants year-on-year, and an over 45% increase for those aged over 35.
NEXT CASE STUDY:
UWL
INTERNATIONAL RECRUITMENT CAMPAIGN
PERSUADING 85% MORE INTERNATIONAL STUDENTS TO APPLY TO THE UK.
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